Alec Izarov is a designer behind the fashion brand NY77DESIGN, which is based in New York City. The brand offers a collection of contemporary women’s clothing that combines clean lines, high-quality fabrics, and sophisticated design. Alec Izarov founded NY77DESIGN in 2001 with the vision of creating timeless pieces that would appeal to women of all ages and body types. The brand’s aesthetic is characterized by its minimalist, modern approach to fashion, with a focus on creating versatile pieces that can be dressed up or down. NY77DESIGN has since become a well-known name in the fashion industry, with its collections featured in numerous fashion publications and worn by fashion-forward women around the world.