The Western Mass Women Magazine is a women's publication owned and operated by DEF ENTERPRISES.


Dee Emery Ferrero
CEO / Publisher of Western Mass Women Magazine

The Western Mass Women Magazine was developed out of the research, surveys and requests from you and  hundreds more of our readers from our former publication, "The Western Mass Business Woman."

We found that you loved the former magazine but really wanted a more expanded version of the publication. Many requests included that besides the great articles on women in business and education, you wanted segments on child care, regional culture, cooking & dining, entertainment, environmental concerns, different lifestyle and family oriented issues.

In researching these requests our mentor board agreed that there is a more rounded version of the woman who lives, works and plays here in Western Mass and we decided to reach out and give you the information and interests that you requested.

We have now changed your Western Mass Business Woman Magazine to The Western Mass Women Magazine with a new and fresh look on lifestyles, business, education, culture, family life and healthcare. We are proud to bring you all new information, great stories and articles that will entertain and inform the awesome women of Western Mass.

The Western Mass Women Magazine is growing rapidly and we are reaching all demographics of women in our region. Women from ages 18 to 65, women in the arts, working women, homemakers, moms, women in small business and women with home based businesses. Women in college, professional women, retired women, married women and women who are single.

The Western Mass Women Magazine will still offer the great positive business articles you love such as how to prepare a business plan, where to go for financial help, education, legal assistance, tax help, vendors that can give you the goods and services that you need and want for your business.

The Western Mass Women Magazine will now offer you the reader, information on balancing work, home and community involvement with information and articles such as affordable day care, volunteering for your community, prioritizing your schedules, making our world a better environment, what area college courses are being offered this semester, what to wear for the new season, who is offering the best deals, where to eat, cooking easy meals, tips for raising your family, do it yourself projects, healthcare issues to keep you and your family safe and  many more interesting and timely offerings.

Some of the new segments that you will see include:

Letters to the Editor: We would love to hear from you!  If you see something you like, or even if you don't drop a line to our Editor Dana Murphy and let her know. Your letter could be published in an upcoming issue.

• “WHAT'S COOKIN!” readers and special guest chefs show you how to prepare new and easy dishes.

• “SPECIAL ARTICLES" all different types of subjects that deal with issues that influence and/or effect the Western Mass Woman of today.

• Great information on area business women, awards & recognition, job changes, new business launches and new hires with "Women on the Move..."

• Keep up to date on what's happening in the region with area events in "THE BUZZ"
“BODY, MIND & SOUL” shows you ways to relieve stress, give yourself a new look, ideas and methods to unwind.  Guest writer & humorist Alisa Singer and spiritual insider C.J. Golden get you in touch with your inner spirit and your true feelings.

“FAMILY & FRIENDS” stories and articles on ways to improve your family living, timely articles on subjects that effect relationships within families.

Also check out our new segments on health and fitness with My Personal Trainer and beauty & style classics with updated trends in Fashionista!

These are just a few of the great new segments in the Western Mass Women Magazine. We will be adding more as we grow. Your suggestions and comments are welcome to meet the needs and wants you our readers

FOR OUR ADVERTISERS:

• The Western Mass Women Magazine gives our advertisers a publication that they can be assured will reach the women of the Western Mass market regionally each and every issue. Besides our 350 free pick-up locations in Western Mass, the WMWM also offers subscription service and mails 500 copies free to Massachusetts businesses each issue. Our rates are the absolute best in the market and are affordable to everyone. Western Mass Women Magazine (hard copy) currently has over 30,000 readership.

Our new WMWM ONLINE RATES offers you the most stretch for your dollar for online exposure. With subscribers and readership to “Western Mass Women Magazine Online” not only regionally but all over the globe, and hundreds of new hits everyday your product or service gets you noticed! We offer a positive working relationship with our advertisers, and we vow to give you the best service and exposure possible. Branding your products and services with us reaches your target customer and results in more sales for you.

Text copy ads in "THE WORKING WOMAN'S RESOURCE CENTER" are only $50.00 per issue (3 time contract) Business card rates and other sizes are available on our Web site ad rate page or we can send you a media kit upon request.

The Western Mass Women Magazine is the fastest growing publication in our region. You can rest assured that we will be working very hard to continue to grow, and expand to meet the changing needs of our advertisers & our readers... The women of Western Mass (and beyond!)

We hope you enjoy this issue of the Western Mass Women Magazine and we do appreciate your feedback. Please feel free to click on  “MAILBAG” to let me know your thoughts and ideas, likes and dislikes on the magazine. We may print your comments in an upcoming issue.

Thank you for taking the time to read our new publication. If I can be of any assistance to you please feel free to contact me.

Regards,

Dee L. Emery - Ferrero
Publisher