Real Estate: A promising career for women

By: María Soledad Méndez

At 61 years of age, Ida Tassanari celebrates her new profession. Every day is a new challenge to conquest. In the last five years she has been a new factor of change in the local economy and a good example for young and mature women seeking a chance to make it on her own, to provide for themselves and their families.

“I definitely feel that I am making a difference, helping families to improve their lifestyles and to take one of the most important decisions of their lives. I guide them to make an educated selection”, affirms the agent from the 21st Century real estate company in the Western Massachusetts area.
After a lifetime of being a housewife, she found herself in a turn point. Her service skills in cleaning and catering, as well as her gardening and remodeling experience, led her to try in the market. But the beginning was not easy. “I am naturally used to helping people. However, if you really want to make it, you have to prepare yourself and be consistent”, she says.
An outgoing personality, technical knowledge and honesty are essential qualities to succeed in the fluctuating real estate market. “It is not a sophisticated business to make fast money, as many may think. It takes hard work and integrity”, claims the agent whose first sell was a duplex in Westfield to a young couple.
Even though Ida uses her iphone to communicate with most of her clients, she also makes sure that her elderly customers have the appropriate accommodations in making such an important choice. “You have to keep up with the technological and legal changes, adapting to the style and need of the clientele. Some families cannot wait to sell their homes, others are practically forced to it. Having the right approach is also a crucial part of the job”, is her advice to every man and women who wish to make a career in the real estate market.

Ida Tassinari of Century 21 can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it